We are a family-run business dedicated to delivering delicious, high quality venison from the Sussex High Weald direct to your door. Our naturally organic and healthy meat is 100% harvested wild from the local countryside ensuring it is not only delicious but ethical and sustainable. From whole haunches for roasting, to delicious burgers and sausages for the barbecue, to bespoke selection boxes, discover our range of products today!
About Us
Our Ethos
We are passionate about providing our customers with healthy, delicious venison that is always wild, never farmed. Why is that? It’s because we are also deeply passionate about protecting the British countryside and safeguarding it for future generations. The deer population in this country is at its highest level in recent memory, which is having a catastrophic impact on its forestry, farms, and woodland biodiversity, destroying trees, crops, wildflowers, as well as the habitats of butterflies, bees, and songbirds.
Consequently, strategic and ethical deer management which controls these numbers and maintains a natural equilibrium is more important now than ever before, but this is only made possible and sustainable when demand for the by-product – the venison - is high. At Sustainable Meat Eater, we meet this demand not only by delivering mouth-watering venison products that keep our customers coming back for more but by advocating for a better understanding of the benefits of consuming low carbon, free roaming, additive-free and unprocessed wild meat.
Russell Flowers – Founder
Our Founder Russell served with distinction in HM’s Armed Forces, before returning to the Sussex countryside that he always loved. Post-pandemic, his passion for field sports and responsible deer management led him to retrain within the meat trade where he realised how much venison was underappreciated and overlooked, despite the growing demand for ethical, organic, and free-range meat in a world impacted by climate change and intensive farming practices. This realisation led him to found Sustainable Meat Eater, where, with his army-honed ability to suffer early mornings, late nights, and freezing conditions, he oversees the harvesting, processing and quality of all our products. Russell is DSC 1 and 2 qualified and certified in Advanced Deer Management by LANTRA. On his rare days off, Russell enjoys walking his dogs in the British countryside he works to protect, followed by a pint of Harvey’s in his local pub.
Kelly Flowers – Co-Founder
Our Co-Founder Kelly’s mission is to educate as many people as possible about how delicious and versatile venison is. Mostly found in the kitchen, she will shout all day about how venison can be used in all your favourite dishes – from bolognaise to bourguignons, casseroles to curries, and pies to pasta. And shout she does, using her background in PR and Marketing for independent brands to tell the story of Sustainable Meat Eater through our website, blog, newsletter, and social media channels. Kelly and Russell have been married since 2023 and have a son called Tommy.
Sustainable Meat Eater
Supporting Our Local Community
We are proud to support local independent butchers, farm shops, food trucks, pubs, and restaurants who share our ethos by supplying our sustainably sourced wild venison at competitive prices. If you’re interested in becoming a trade partner, get in touch with us today.
We also work with farmers and landowners across the South East to responsibly manage the deer population on their properties to support successful crop yields and protect countryside and woodland biodiversity. If you’re a landowner looking for professional deer management services, we’d love to hear from you.
